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From nature the reply to your needs
Has it ever happened to you to bring home a watermelon of 10-15 Kg without knowing how to keep it? Or to be obliged, for the same reasons, to buy a slice without either knowing who cut it or when, besides risking to ruin it along the way home?
Have you ever noticed the difference of taste and fragrance between a watermelon just cut and another one you have been keeping in the fridge for a few days?
For which reason, moreover, people living by themselves should renounce to the freshest and most juicy fruit of the summer?
Sweet, crispy, fresh and completely similar to the traditional watermelons, today the Mini Watermelons offer everybody the possibility to discover again the genuineness, freshness and pleasure of the most traditional summer fruit .
The structure of the modern society as well as the lifestyle strongly modified of nowadays have a lot of repercussions on the choice and consumption of the fruit and vegetable products, because needs and times are different compared to the past.
The continuous increase in families with a reduced size (they are made of 2-3 people, often old), the increasing number of single people choosing to live by themselves, as well as the very frenetic rhythms we are used to and the subsequent increase in the meals people have outside home, are only a few reasons why the consumption of fruit and vegetables has considerably changed over the last years.
This change was noticed also as to the approach the modern consumer has towards the traditional watermelon, which purchase is considered more and more exceptional, maybe linked to a sporadic or particular event. This is due to the more and more frequent and common difficulty of every person to consume in a short time fruits of 10-15 Kg, before they lose their taste and freshness .
In this perspective, the Mini Watermelon constitutes the most interesting novelty in reply to the changes of needs from the consumer, representing an important opportunity to discover again the unique pleasure of this fruit. The small sizes of the fruits (2-3 kg), in fact, make the Mini Watermelon a product which can fully meet the need of two-three people, therefore ensuring freshness, aroma and genuineness .
The small sized watermelons, already famous and well- known abroad (above all in the USA, but also in Germany, Denmark and England), in a few years have found a considerable success also in Italy, favoured because they have requirements which are very appreciated by consumers .
The main element responsible of the interest for the small sized watermelons is, firstly, the request of a product easier to carry, especially considering the fact that in Italy the number of old people is in continuous growth and, mostly, the main customers of markets and supermarkets are women. Secondly, the keeping of a small watermelon is less problematic, and it does not need to be cut in order to be stored in the fridge. Lastly, a fruit of a few kg is on the average eaten in a day, with the guarantee, then, to eat a product always fresh and unchanged (the prolonged keeping in the fridge which the big sizes watermelons are often subject provokes, in fact, pulp alterations) and, for sure, more genuine than the watermelon bought in slices on the shelves of the hypermarkets, subject to handling and with no healthy guarantees.
All this without renouncing to the high healthy and nutritional value (link) of the traditional watermelon (vitamins, potassium, lycopene). Red, very sweet , crispy and fresh , it is really the same as the traditional version, except for its sizes, definitely reduced , owing to which it is often defined the “single-dose” watermelon.
Therefore, elderly people, single people, women, students studying in a town which is not theirs, not very numerous families today can discover again the possibility to consume the watermelon after having even previously abandoned it, owing to its excessive sizes and/or the diffidence to buy it in slices .
But it is not only for these people’s needs that the Mini Watermelons represent an excellent reply. In fact, they also meet either the needs of the restaurateur who wants to offer a product new and original to his customers (maybe cut in two halves, served on a plate and suitably decorated, to be eaten with a teaspoon), or of the large group of campers of all ages for whom the purchase and keeping of a big sized watermelon is often prohibitive, or still for all the dealers of fruit and vegetable products that want to differentiate the offer of the fruit present on their shelves, as well as of all those people who, in general, have to renounce to all the other fruits in season to consume the entire watermelon bought before it gets ruined. The varieties Liliput, Extazy, Wander, Mielhart and Polimor are our proposal for this young market segment, provided with good quality, excellent taste and high Brix degree, deep red colour, crispness and excellent keeping to post-harvesting overipening (especially the seedless ones), besides the reduces sizes, so to meet everyone’s needs (consumer, restaurateur, dealer, producer, etc).
