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Cois’94 outline

Cois ’94 S.p.A., the sole agent in Italy of the well-known Hazera Genetics Ltd (the Israeli seed company leader, on a world level, in the production and marketing of hybrid seeds), in fact, has played a first-rate role in the market of the professional vegetable seeds. Reliability, experience, professionalism and quality are the main reasons for the success that Cois ’94 S.p.A. has enjoyed among the operators of the sector all over Italy, thus having, with its products, a total control within the wide national vegetable outline.

Cois ’94 S.p.A. has always offered its customers seeds of vegetable varieties provided with very high genetic value, which can guarantee high productive performances, excellent fruit quality and tolerance/resistance to several plant diseases. All this thanks to the meticulous work that the highly qualified staff from Hazera Genetics carries out within the programme of genetic improvement, in close collaboration with the main centres of the Israeli research.

The following trials and selections, carried out in several experimental stations and in different seasons and pedoclimatic conditions, useful to verify the real potentialities of the hybrids, ensure their suitability to manifold growing areas. Besides, this is followed by an important and careful work of experimentation carried out by the export technical network of Cois ’94 S.p.A. (present all over the national territory), that owing to the set up and realisation of numerous screenings and trials on a large scale, values the real capacity of adaptation of the new hybrids to our environments, verifies the correspondence among these ones and the qualitative standards required by the producers and the markets of destination and sets up the specific growing techniques. Therefore, scrupulous systems of Quality Control, observed all over the productive line, ensure the marketing of seeds in accordance with the standards of purity, germination energy and germination, synonym of guarantee and quality in time.

Owing to the wide commercial network Cois ’94 S.p.A. and to suitable marketing operations, today the seeds Hazera Genetics are appreciated and well-known all over the national territory, thus boasting the successful introduction and achievement of several hybrids on the Italian market, often anticipating its trends and upsetting the consumers’ food habits (as it happened with the very well-known tomato cherry Naomi, that Cois ’94 S.p.A. trusted with a far-seeing enthusiasm, and with the very famous cluster tomato Rita, both capable to revolution the consumption of tomato in Italy and abroad, giving consumers the possibility to choose and taste red tomato fruits harvested in cluster when fully ripe, of various sizes, firm and fresh even after several days of harvesting). Today, its last example is represented by the Mini Watermelon, a product in which both the staff Cois ’94 and Hazera Genetics strongly believe, convinced that this kind of watermelon, obtained following to a laborious activity of experimentation and natural selection (having no recourse to the genetic engineering) and characterized by having a fruit with reduced sizes (2-3 Kg) with all the features and qualities of the traditional watermelon, is the best reply to the current needs of practicality and genuineness of the new family units, formed by fewer and fewer people. A tangible mark of what above is the creation of a suitable web site devoted to the mini watermelon (www.miniangurie.it - www.miniwatermelons.com), as a useful and new instrument in order to offer a full service to all the people concerned.